SELLING YOUR HOUSE (Continued page #9):
A little home staging, a fresh coat of paint and perhaps some new carpet, can go
a long way toward making your house appealing and attractive to potential buyers.
Take the time to pare everything down to the bare essentials. It is the little touches
that can really make a big difference.
Paying attention to detail is crucial to the final results that you will
ultimately achieve. Taking the time to stage your home can really pay off. Staged
homes can sell from as much as 3 to 50 percent faster than un-staged homes.
Staging can increase the selling price as much as 2 to 10 percent above the selling
price of an un-staged home. Get your home ready to sell, both inside and outside.
Start by staging your home now!
OPEN HOUSE SUCCESS:
Once they got the house cleaned, staged, and appraised, Lisa and Rick
started planning and advertising for their first open house. Proper timing is critical
when you are planning an event such as an open house. You want to advertise well
enough in advance to generate enough publicity make sure that plenty of people
come through. The first ad announcing their open house was scheduled to run one
week before the actual event. So, they had plenty of time to prepare. Check the
newspaper and other advertising media to see when other local sellers are holding
open houses. Most likely, you will find that weekend afternoons work best for
open house events. It can be to your advantage if there are other local open houses
scheduled to happen on the same day and at around the same time as yours. The
more open house events there are in one area at a given time, the more traffic there
will be for you.
Open House Safety Tips:
If you do your marketing job well, your open house will be well-attended by
many wonderful people whose company you will probably enjoy. Unfortunately,
all of the people who visit your open house may not have your best interests at
heart. So, don't become a crime statistic during your open house. Theft and other
crimes can happen at events such as these more often than you might think. Plan
and prepare with safety at the top of your list. These are some basic and important
precautions you can take to help assure your safety:
• Create easy escape routes. Unlock all doors and deadbolts. Clear the path
to all hallways and doorways. Do not block exits with your display tables.
• Don't be alone. Always have someone with you when you host an open
house. If your spouse or partner cannot be there, ask a neighbor, relative, or
friend to be there with you during the open house. If that is not possible, then
you should be sure to have someone on the outside that you can call
periodically to check in. Let someone know what you are doing so they can
keep tabs on you. Call in hourly, so they can check on you if they don’t hear
from you.
• Guard your back. Always walk behind prospects while touring the home.
Allow them to enter and leave rooms first so that everything that you need to
be aware of is in front of you.
• Keep keys and phone with you. Keep your cell phone or the (cordless)
home phone with you as you tour the home with your prospects. Have your
car keys in your hand, pocket or handbag. You might need to make a hasty
exit and call for help.
• Get license plate numbers if you can. Try to have a vantage point where
you can get a clear view of each car so you can jot down license plate
numbers. If something disappears from your home, you'll have information
for the police report.
Parking Space & Curb Appeal:
Park your vehicle out of the way so that there is plenty of room for your
visitors to park. Many people might be inclined to drive by and skip your open
house if there is no convenient parking available for them. Curb appeal can't be
stressed enough. Make the exterior of the home as attractive as possible. In the race
to capture the time and attention of the house-hunters on open house day, the
importance of making a good first impression is critical. Remove debris and clean
the porch and entryway.
Show Your Stuff:
Display your promotional literature near the front entry, but not blocking it.
You should have color brochures, financing information, home operational
literature (booklets and manuals to all major appliances, HVAC, water softener,
etc), comparable sales stats, utility costs, or any other information that might be of
interest to your prospective buyers. Make sure that all of your brochures and other
promotional materials are eye-catching and full of pertinent details. You want
your potential buyers to leave your open house with something that will prompt
their memory of your home at the end of a tiring day of looking at perhaps dozens
of homes.
Make your home pleasant and inviting.
Whenever you have a showing or host an open house, you want to make sure
that the house is very clean and organized. Turn on some soft music and welcome
potential home buyers into your home with the warm and cozy aroma of an apple
pie baking in the oven. In general make the home as appealing as possible.
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