SELLING YOUR HOUSE (Continued page #8):
If you have spent some time reading magazines and watching television
shows like the ones that Lisa and Rick were watching—offering inside tips on how
to fashion your home to sell fast and easy, then you have probably run across the
term staging. At its simplest, home staging refers to the process of setting up each
area of your home to emphasize all of its best features. This helps to make your
home feel inviting and attractive to potential buyers.
Emotion has a huge influence on people when they are house hunting.
People want to buy a house that makes them feel good. They want to feel ‘at
home’ when they come inside. As the seller, it is your job to create that warm and
homey feeling that makes them feel good when they come inside the house you're
selling.
Traditional real estate logic used to suggest that the aroma of chocolate chip
cookies or an apple pie baking in the oven would appeal to the senses of your
prospective buyers and increase your chances of making a sale. While there's
far more to it than that, making your house smell homey and inviting is one way
to make it more appealing to those who come to look at it. Home staging
shouldn't be approached haphazardly. If you want to sell your house for top
dollar, invest the time it takes to turn your house for sale into a buyer's dream
home. Adopt a stylish minimalist showing technique that makes it easy for
them to imagine themselves living the dream you manufacture.
The “Sell This House” television shows gave Lisa and Rick plenty of great
ideas about how to make each room in their house display like a builder’s
model home. They learned how to simplify the design and style of each room
to make them look more spacious. People need to be able to visualize their own
life in your home when they are touring through it. You want to give your
potential home buyers a blank canvass upon which to paint their dream home.
Rick and Lisa got rid of clutter, and maximized the space in each room by
paring down all of the furnishings to the bare essentials. Pictures were taken
down from the walls. Knick-knacks, throw rugs, doilies, blankets, and any
other personal furnishings that can distract the attention and imagination of the
potential home buyers were stored away—out of sight.
If you are interested in quickly selling your house for top dollar in any kind of
market you are in, then you should try these clever tips to set up your home for
showing to prospective buyers.
• Depersonalize--The number one rule of home staging is to depersonalize. If
you do nothing else, you absolutely need to pack away anything that makes
the house 'yours' as opposed to theirs. Your family photos may be precious
to you, but to a buyer, they're clutter. Clear off counters and shelves, pack
away books and take your photos off the walls.
• Minimize--Pare the furnishings down to the bare essentials. If you're going
to be living in the house while you show it, this may be a bit more difficult,
but it's still important. Pack away your favorite old, shabby recliner and get
rid of the stepstool or extra high chair in the kitchen. You want just enough
furniture to define a room's purpose without crowding the room.
• Cheerful--The mood that you're aiming for is cheerful and bright. If it's a
sunny day, open drapes and curtains to let the sunshine in - but make sure
that those windows are sparkling clean. If the windows look out on a back
yard that's less than appealing, get out the lawnmower and hedge trimmers
to make it appealing.
• Let there be light-- If the day is gloomy, turn on the lights in every room
before the buyers show up. By using white or cream colors on the walls and
keeping furnishings in light, bright colors, you will guarantee that the house
you're selling looks cheerful and appealing even on the gloomiest day.
• Make it inviting-- Fresh flowers are one of those little luxuries that make
people feel good. Use them both inside and out. Flower beds in the front of
the house add to the curb appeal, and a path lined with flowers can't help but
put a potential buyer into the right frame of mind before they ever step
through your front door. Inside, try a small table in the entry hall with a
tasteful flower arrangement. Add a beautiful bowl of fruit or flowers in the
middle of a dining room table or a vase of flowers on a dresser in a bedroom
to add color and life to the décor without being too distracting.
• Make it feel comfortable-- Remember that there's more to appealing than
what meets the eye. Make sure that the atmosphere in your house is
comfortable. If the weather is hot, turn on the air conditioning an hour or so
before you expect buyers to arrive so that there is time to reach a
comfortable temperature. If the weather is cold, set the heat to a comfortable
temperature.
• Appeal to all the senses. Psychologists tell us that the nose influences us far
more than we could ever imagine. Make sure that your house always smells
fresh and clean; but do not over do it with heavy fragrances from air
fresheners, scented candles, potpourri, etc. If your house seems to be
overwhelmingly perfumed, potential home buyers may wonder if you
covering up something like bad pet odors.
• CLEAN is the keyword. One of the best ways to freshen your home is to
wash all the curtains, linens, and fabric furniture covers in a fresh-scent
laundry detergent and hang them outside to dry. For a quick air freshener
that doesn't leave behind a 'chemical' scent, toss a clean sheet in the dryer
with a fresh-scent fabric softener sheet about twenty minutes before a
showing. Or, sprinkle some cinnamon, cloves, and fresh orange peels in a
pot of water and simmer it on the stove. Just be sure to get rid of it so your
potential buyers don’t see it.
• Beautiful bathrooms make a big difference. Replace your old shower
curtain, and make sure that the fixtures, mirrors, porcelain vanities, and
floors are shining clean.
• Fantasy-- When you're selling a home, you're selling a fantasy. Buyers will
imagine themselves living the lifestyle that you 'stage' in your home. Get rid
of anything that detracts from that fantasy. That includes pets and children.
No matter how adorable you think they are, to potential buyers, they are a
distraction. Ship your kids and pets off to a neighbor's house while you show
your house. That way, your buyers can explore the house undistracted.
• The great outdoors-- Don't forget the outside. Outdoor living spaces are
becoming more and more important to people. Treat your deck or patio like
another room in your home. By adding a few simple decorative touches, you
can turn your ordinary 'back yard' into an oasis or serenity that your potential
home buyers will want to come home to. Cover that old, worn picnic table
with a bright tablecloth. Replace worn chair cushions with new ones.
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